GLP-1 Newsroom is your go-to source for breaking news, expert updates, trends, products, and real-world insights on everything related to GLP-1 medications, journeys, and diets.
We keep hearing that GLP-1s are changing the way Americans eat, but most coverage still treats the average user like a faceless calorie counter. That’s not the story. New research from IFF breaks down the GLP-1 diet trends.
Here’s a riddle: What makes so much noise in your head that it controls every step you take—yet you don’t actually hear it until it’s gone? The buzzword is "food noise," and if you're taking GLP-1s like Ozempic, Wegovy, Zepbound, or Mounjaro, you're likely feeling very seen right now. But what is food noise, really?
